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Survey results show Stone Food & Drink Festival draws visitors from far and wide

Survey results show Stone Food & Drink Festival draws visitors from far and wide

The full results from a visitor survey undertaken by Staffordshire University at the 2017 Stone Food & Drink Festival reports a rise in the number of visitors travelling to the event from out of town, among other interesting findings.

The survey, now in its third year, saw academic staff and Tourism and Events students from the Business School conduct some 574 visitors surveys over three days during the Westbridge Park event; asking a range of questions relating to visitor experience and expenditure. The results have been collated, analysed and presented in a report by BA (Hons) Tourism student, Grace McPherson, as part of her dissertation.

Key findings presented in the report include the fact that 72% of respondents live outside Stone; a significant increase on the 32.9% who said they lived outside Stone the previous year. As well as attracting more visitors from outside town, some 60% of respondents were return visitors to the event and 48% were adult couples.

Visitor satisfaction levels were generally high – among those surveyed, 54% were ‘Very satisfied’ and 40% said they were ‘Satisfied’ and over half said that they would actively promote the event to friends and colleagues*.

And not only does the festival bring visitors into town – but their cash too. Over the past two years, the survey has calculated the event’s annual estimated economic impact to be in excess of £900,000.

Festival Chairman, Richard Stevens, says:

“Once again, the results from the Staffordshire University visitor survey have proven very interesting reading. With a blockbusting gate of over 18,000 coming through the gates at Westbridge Park over the three days last year we had a feeling that we’d attracted a lot more visitors from further afield – and it’s great to see the survey back this up. It proves that we are meeting our dual aims of bringing visitors into Stone along with their money to boost the local economy.

“We’d like to say a huge thanks to the staff and students at Staffordshire University for their support – especially Professor John Fairburn and to Grace for all her hard work on analysis and producing the report.”

Grace, who graduates in July with a First, said:

“The experience was really beneficial and the skills I have developed will be extremely useful throughout my career.

“This survey showed that more people were attending from outside Stone which is an indication that the marketing really worked. It’s good to know that the surveys, carried out by Staffordshire University, are really useful to organisers and helping to inform their marketing.”

The 2018 Stone Food & Drink Festival will take place on Friday 5, Saturday 6 & Sunday 7 October – for more details and to sign up for e-newsletter updates, visit stonefooddrink.org.uk

– ENDS –

*Based on Net Promotor score calculation of 51.9% from the 2017 survey. The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. The BBC Good Food Show in London scored 44% (http://riverstreetevents.co.uk/bbc-good-food-show—london.html)

Latest on Instagram

Time to introduce four more fantastic traders you’ll find in the shopping village at Westbridge Park over the ‘big weekend’!

We Love Man Food: chunky and funky pickles, chutneys, sauces, beer jellies and cocktail jams

Little Sutton Biltong Co: Artisan biltong (dried, cured meat originating from South Africa)

Nidhoggr Mead Co: Purveyors of premium mead

Nelson’s Distillery: Multi-award-winning producer of fine craft spirits.

Have you booked your tickets yet?

@welovemanfood @nelsonsdistillery @littlesuttonbiltongcompany @nidhoggrmeadco

Time to introduce four more fantastic traders you’ll find in the shopping village at Westbridge Park over the ‘big weekend’!

We Love Man Food: chunky and funky pickles, chutneys, sauces, beer jellies and cocktail jams

Little Sutton Biltong Co: Artisan biltong (dried, cured meat originating from South Africa)

Nidhoggr Mead Co: Purveyors of premium mead

Nelson’s Distillery: Multi-award-winning producer of fine craft spirits.

Have you booked your tickets yet?

@welovemanfood @nelsonsdistillery @littlesuttonbiltongcompany @nidhoggrmeadco
...

*SPONSOR SHOUT OUT*

Today we’re showing appreciation for our Sustainability Partner, Brown Recycling.

Here’s a little bit more about them and, in the coming weeks, we’ll be telling you more about how they’re helping us manage the festival’s waste to minimise its impact on the environment:

“Brown Recycling is the leading independent provider of total waste management and recycling services to businesses across Staffordshire, Cheshire, and the Midlands.
 
“From trade and commercial waste collection, to recycling solutions including cardboard, plastic, scrap metal, and hazardous materials, our total waste management services meet the needs of businesses of all sizes. And we work to the highest levels of safety, compliance, and sustainability in every aspect of our operations.
 
“Our loyal and satisfied customers choose to work with us for our 99% on time service delivery and our zero waste to landfill commitment for waste processed at our three sites in Stoke-on-Trent.”

To find out how Brown Recycling could help your business, head to: https://www.brownrecycling.co.uk

Brown Recycling 

#enjoystaffordshire #stonefoodanddrinkfest #stonefooddrinkfest #foodfestivals2024 #staffordshirefoodandrink #foodfest2024 #westbridgepark #stokefoodie #staffsfoodanddrink #sponsor #community #recycling #environment #sustainability

*SPONSOR SHOUT OUT*

Today we’re showing appreciation for our Sustainability Partner, Brown Recycling.

Here’s a little bit more about them and, in the coming weeks, we’ll be telling you more about how they’re helping us manage the festival’s waste to minimise its impact on the environment:

“Brown Recycling is the leading independent provider of total waste management and recycling services to businesses across Staffordshire, Cheshire, and the Midlands.

“From trade and commercial waste collection, to recycling solutions including cardboard, plastic, scrap metal, and hazardous materials, our total waste management services meet the needs of businesses of all sizes. And we work to the highest levels of safety, compliance, and sustainability in every aspect of our operations.

“Our loyal and satisfied customers choose to work with us for our 99% on time service delivery and our zero waste to landfill commitment for waste processed at our three sites in Stoke-on-Trent.”

To find out how Brown Recycling could help your business, head to: https://www.brownrecycling.co.uk

Brown Recycling

#enjoystaffordshire #stonefoodanddrinkfest #stonefooddrinkfest #foodfestivals2024 #staffordshirefoodandrink #foodfest2024 #westbridgepark #stokefoodie #staffsfoodanddrink #sponsor #community #recycling #environment #sustainability
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Four more fantastic traders you’ll find in this year’s Shopping Village at Westbridge Park on 5, 6 & 7 July 2024…

Shaw Meats – Gluten Free Butcher whose range includes Salamis, Cured Meats, Game, Fresh Meats, Fresh Sausages, Burgers, Black Pudding, Haggis

Sixtowns Gin - Stoke's finest spirits.

Blueberry Hill Preserves - Hand-made preserves with a big dollop of northern soul of a different type - an amazing amount of flavour packed into every jar...

Flint & Flame - Exquisite German steel knives

@shawmeatsltd @sixtownsbar @blueberryhillpreserves @flintandflameuk 

#stonefooddrinkfest #stonefoodanddrinkfest #westbridgepark #enjoystaffordshire #FoodFestivalFun #foodanddrink #foodiesofinstagram #staffordshirefoodandrink #foodstalls #foodfest2024 #artisanfoodproducers #westmidlandsfood #westmidlands #artisanfood #foodfestivals2024 #foodadndrink #staffsfoodanddrink #staffsfood #stokefoodie #stokefood #foodies #foodlovers

Four more fantastic traders you’ll find in this year’s Shopping Village at Westbridge Park on 5, 6 & 7 July 2024…

Shaw Meats – Gluten Free Butcher whose range includes Salamis, Cured Meats, Game, Fresh Meats, Fresh Sausages, Burgers, Black Pudding, Haggis

Sixtowns Gin - Stoke`s finest spirits.

Blueberry Hill Preserves - Hand-made preserves with a big dollop of northern soul of a different type - an amazing amount of flavour packed into every jar...

Flint & Flame - Exquisite German steel knives

@shawmeatsltd @sixtownsbar @blueberryhillpreserves @flintandflameuk

#stonefooddrinkfest #stonefoodanddrinkfest #westbridgepark #enjoystaffordshire #FoodFestivalFun #foodanddrink #foodiesofinstagram #staffordshirefoodandrink #foodstalls #foodfest2024 #artisanfoodproducers #westmidlandsfood #westmidlands #artisanfood #foodfestivals2024 #foodadndrink #staffsfoodanddrink #staffsfood #stokefoodie #stokefood #foodies #foodlovers
...

Stone Street Food is underway in the High Street. We’re here till 9pm - who’s joining us? 🍕🍔🌭🥙🌮🍩🥘🍛

Stone Street Food is underway in the High Street. We’re here till 9pm - who’s joining us? 🍕🍔🌭🥙🌮🍩🥘🍛 ...

It’s time to shout out another four of the fabulous traders who’ll be gracing the festival shopping village on 5, 6 & 7 July at Westbridge Park - three of which have a refreshing theme fitting for this mini heatwave ☀️

Natural Iced Lemonade – Delicious, fresh lemonade made on site…

Black Lodge Potions - Premium craft spirits, conjured in the Black Lodge!

Great British Cheese Co - Cheese is not just an ingredient but should be the main feature of the dish, board or plate!

Root2Ginger – Concentrated, alcohol free ginger drinks made using premium organic products including cold pressed Peruvian ginger root, raw cane sugar, lemon juice, fresh limes and spices.

@blacklodgepotions @greatbritishcheese @root2ginger 

#FoodFestivalFun #stonefoodanddrinkfest #staffordshirefoodandrink #foodfestivals2024 #westmidlands #foodanddrink #westbridgepark #enjoystaffordshire #artisanfood #artisanfoodproducers #foodstalls #foodiesofinstagram #stonefooddrinkfest #foodfest2024 #westmidlandsfood

It’s time to shout out another four of the fabulous traders who’ll be gracing the festival shopping village on 5, 6 & 7 July at Westbridge Park - three of which have a refreshing theme fitting for this mini heatwave ☀️

Natural Iced Lemonade – Delicious, fresh lemonade made on site…

Black Lodge Potions - Premium craft spirits, conjured in the Black Lodge!

Great British Cheese Co - Cheese is not just an ingredient but should be the main feature of the dish, board or plate!

Root2Ginger – Concentrated, alcohol free ginger drinks made using premium organic products including cold pressed Peruvian ginger root, raw cane sugar, lemon juice, fresh limes and spices.

@blacklodgepotions @greatbritishcheese @root2ginger

#FoodFestivalFun #stonefoodanddrinkfest #staffordshirefoodandrink #foodfestivals2024 #westmidlands #foodanddrink #westbridgepark #enjoystaffordshire #artisanfood #artisanfoodproducers #foodstalls #foodiesofinstagram #stonefooddrinkfest #foodfest2024 #westmidlandsfood
...

Check out this year’s site map, kindly sponsored by Stonegate Wealth Management!

Based in the heart of Stone, Stonegate Wealth Management is a financial planning practice specialising in pensions, investments and trusts. It provides bespoke financial advice and solutions to help clients plan their future, manage their wealth and make their money work as hard as it possibly can - find out more at stonegatewealth.co.uk

Thanks for the support, guys! 🙌

#community #foodanddrink #stonefoodanddrinkfest #westmidlands #wearestaffs #foodfestivals2024 #staffordshirefoodandrink #enjoystaffordshire #FoodFestivalFun #westbridgepark #sponsor #community

Check out this year’s site map, kindly sponsored by Stonegate Wealth Management!

Based in the heart of Stone, Stonegate Wealth Management is a financial planning practice specialising in pensions, investments and trusts. It provides bespoke financial advice and solutions to help clients plan their future, manage their wealth and make their money work as hard as it possibly can - find out more at stonegatewealth.co.uk

Thanks for the support, guys! 🙌

#community #foodanddrink #stonefoodanddrinkfest #westmidlands #wearestaffs #foodfestivals2024 #staffordshirefoodandrink #enjoystaffordshire #FoodFestivalFun #westbridgepark #sponsor #community
...

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